👨💼 For Investors
Low CapEx
No need for warehouses. We plug into existing kirana shops using smart IoT shelves.
Faster Scale
New city? Just onboard shops. No real estate, no logistics mess.
Better Unit Economics
Shared delivery ops, shared space, low burn. Breakeven comes faster.
| Factor | Dark Store Model | Kirana + Smart Shelf Model |
|---|---|---|
| Inventory Ownership | You buy and manage stock | Shop owns stock — zero inventory risk |
| Rent | High (warehouse costs) | ₹0 — kirana shop already pays rent |
| CapEx | Minimal (shelves, racks) | Medium — IoT hardware investment |
| Order Fulfillment Time | Fast if stores are dense enough | Even faster (local shops are hyper-local) |
| Scalability | Slow — needs physical expansion | Rapid — onboard new kiranas quickly |
| Product Availability | Controlled & limited SKUs | Varies by shop — less consistency |
| Tech Complexity | Medium | High (real-time sync, multi-vendor ops) |
| Partner Management | None (fully owned ops) | High — kiranas need training |
| Margins | Higher (you own the inventory) | Lower (you give a cut to kiranas) |
| Unit Economics | Loss-heavy per order | Can breakeven faster |
| Customer Trust | Medium (new brand) | High — local shop trust |
